SPOT RADIO FOR COMMERCIAL
We use our studio to create the spot, record the vocals, mix and mastering to give the final product to the client
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What to Say for a 30-Second Radio Advertising Spot
Radio advertising is a powerful way of reaching consumers in your local area or even on a national level. Even though 30 seconds might not seem like much time to get a marketing message across to a listening audience, this format can be used with success. There are a few things you need to include in this brief ad spot to make sure that it is as effective as possible.
Mention the Product
The product should be introduced immediately at the beginning of the radio commercial. Ideally, it should begin with creating or identifying a need. For example, if you are selling a headache remedy, your 30-second radio spot could start with, "Do you suffer from crippling headaches? Headache Away is the solution you've been looking for." With this strategy, you have managed to introduce the need and the product within the first 10 seconds of the ad. The beginning of the ad always should grab the listener's attention by offering to solve a problem. This helps the listener pay attention to the rest of the message.
Discuss Its Benefits
Now that you have your listening audience's attention, it is time to quickly discuss the benefits that your product has to offer. Focus on the main benefits to consolidate what you have to say. You don't want to rush through your ad and have the information come out jumbled. You could say, "Headache Away has been a proven solution for tension, migraine and sinus headaches for 20 years. It even helps ease back, joint and muscle pain."
Offer an Enticement
After you have told your listening audience what your product does, you need to offer the listener an enticement. This can be a special offer that is only available to those hearing your 30-second spot on the radio. For example, "You can try Headache Away today and take advantage of our radio-only special offer. Get two bottles for the price of one." Make your enticement a powerful incentive and make sure to remind the listening audience that only they qualify for this special deal.
The Call to Action and Reminder
Lastly, you need to close your ad with a quick call to action and a reminder about what your product does. For example, "Call our toll-free number right now to claim your free bottle of Headache Away before it's too late. You don't have to suffer from crippling headaches and pain anymore." You have closed with a reason for the listeners to call you. They don't want to miss out on your offer, and you have reminded the listeners what your product does. Make sure that your toll-free number is easy to remember or use the corresponding letters on a phone keypad to make it even easier. Many listeners might be in their cars and unable to write down your information. Some companies specially order toll-free numbers that can be given as phrases, such as 1-888-End-Pain.
What is a SPOT radio
Sample Radio Ads
I often get asked the question can you provide an example of a radio spot. Here are some sample radio spots for a special event at a nightclub.
30 Second Sample Radio Spot
In a 30 second radio spot you have plenty of time to get your message across. This is the standard length for most spots on the radio. In this script we’ll mix music, give the location, what’s happening, when and a contact at the end.
Music: A relevant dance music track with vocals to start then cut to beat with no sung vocals for the voice over.
Voice Over: “It’s coming, (SFX) this Friday, (SFX) to Ice Cold nightclub in Townsville. The largest dance music event to hit the region in a decade. The big (stereo vocal effect) “Dirty Dance Night” (echo on “Dirty Dance Night”).
Music: Mix to another dance track with vocals and then cut to beat again.
Voice Over: “This Friday 30th April 2010 from 9pm featuring (pan from left to right) DJ Phat Beats, Goldie Gold, Lady Vinyl and many more big name DJs.”
Music: Cut to the final dance music track and bring voice over in immediately.
Voice Over: “Drinks promotions on the night include 2 for 1 shooters from 9 till 10pm and the freshest bottled beers. That’s “Dirty Dance Night” this Friday at Ice Cold nightclub. To book call 555-CLUB now!
10 Second Sample Radio Spot
A 10 second radio spot has little time to fit in too many details and can work perfectly as a teaser or to compliment a full 30 second radio spot. It’s always good to fit in a contact, if possible, such as a web address or phone number.
Music: A short, 10 second, beat under the voice over.
Voice Over: “It’s coming, (SFX) this Friday, (SFX) to Ice Cold nightclub in Townsville. The big (stereo vocal effect) “Dirty Dance Night” featuring (pan from left to right) big name DJs, drinks promotions and full on house and trance all night. Call 555-CLUB.”